> ## Documentation Index
> Fetch the complete documentation index at: https://leadping.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Forbidden Message Categories

> Identify traffic, offers, and messaging that must not be sent through Leadping.

If a proposed source, offer, message, or audience falls into a category below, do not send it through Leadping.

<Warning>
  Do not test a questionable use case in production. Pause and contact [support@leadping.ai](mailto:support@leadping.ai) with the website, source, opt-in path, message examples, and intended recipients.
</Warning>

The [Acceptable Use Policy](/docs/acceptable-use) contains the formal requirements. Follow the stricter rule if any guidance appears to differ.

## Prohibited traffic

| Category             | Examples                                                                                                               |
| -------------------- | ---------------------------------------------------------------------------------------------------------------------- |
| Illegal activity     | Illegal goods, services, transactions, or instructions                                                                 |
| Fraud and deception  | Phishing, smishing, impersonation, fake invoices, deceptive alerts, or credential collection                           |
| Abuse                | Harassment, threats, stalking, hate, intimidation, or repeated unwanted contact                                        |
| Adult content        | Pornography, sexual services, escort services, or adult dating solicitations                                           |
| Weapons              | Firearms, ammunition, explosives, fireworks, or related offers                                                         |
| Drugs                | Cannabis, CBD, THC, controlled substances, illicit drugs, or paraphernalia                                             |
| Gambling             | Betting, lotteries, sweepstakes, contests, or fantasy-sports promotions                                                |
| High-risk finance    | Payday or title loans, abusive collection, debt relief, credit repair, or mortgage-relief offers                       |
| Speculative offers   | Cryptocurrency, tokens, trading promotions, get-rich-quick schemes, or multi-level marketing                           |
| Misleading claims    | Deceptive healthcare, insurance, financial, employment, housing, legal, tax, immigration, or government-benefit claims |
| Unsafe content       | Malware, harmful attachments, hidden destinations, or deceptive redirects                                              |
| Invalid contact data | Purchased, rented, scraped, harvested, recycled, aged, or non-consented lists                                          |
| Mismatched traffic   | Messages that do not match the configured source, sender, consent, campaign, or examples                               |
| Control evasion      | Attempts to bypass registration, opt-out, suppression, billing, security, or review controls                           |

## Restricted use cases

Do not send the following without explicit Leadping approval and all applicable provider approval:

* alcohol, tobacco, vaping, or other age-restricted promotions; and
* political, charitable, public-health, emergency, or similarly regulated messaging.

Approval is not guaranteed.

## Prohibited practices

Do not:

* split prohibited traffic across sources, numbers, brands, or accounts;
* rename or disguise a use case to pass review;
* send content materially different from approved examples;
* continue after a Leadping, carrier, provider, intake, or compliance issue;
* upload contacts that did not opt in to the specific outreach; or
* ignore STOP, DNC, unsubscribe, suppression, or other no-contact requests.

Leadping may reject leads, disable sources, pause numbers, block messages, or require additional review.

## Review a proposed use case

Before launch, compare the entire workflow—not only the message text—against this page:

* business and sender identity;
* source and audience;
* offer and product;
* opt-in disclosure and TrustedForm certificate;
* message content and links; and
* recipient preferences and suppression status.

If the classification remains unclear, do not send traffic until Leadping has reviewed it.

<CardGroup cols={2}>
  <Card title="Acceptable Use Policy" icon="scale-balanced" href="/docs/acceptable-use">
    Read the complete platform rules.
  </Card>

  <Card title="Compliance workflow" icon="list-check" href="/docs/compliance">
    Review source, consent, sender, content, and preference controls.
  </Card>
</CardGroup>