Forbidden Message Categories

Identify traffic, offers, and messaging that must not be sent through Leadping.

If a proposed source, offer, message, or audience falls into a category below, do not send it through Leadping.

Do not test a questionable use case in production. Pause and contact [e-mail] with the website, source, opt-in path, message examples, and intended recipients.

The Acceptable Use Policy contains the formal requirements. Follow the stricter rule if any guidance appears to differ.

Prohibited traffic

Category	Examples
Illegal activity	Illegal goods, services, transactions, or instructions
Fraud and deception	Phishing, smishing, impersonation, fake invoices, deceptive alerts, or credential collection
Abuse	Harassment, threats, stalking, hate, intimidation, or repeated unwanted contact
Adult content	Pornography, sexual services, escort services, or adult dating solicitations
Weapons	Firearms, ammunition, explosives, fireworks, or related offers
Drugs	Cannabis, CBD, THC, controlled substances, illicit drugs, or paraphernalia
Gambling	Betting, lotteries, sweepstakes, contests, or fantasy-sports promotions
High-risk finance	Payday or title loans, abusive collection, debt relief, credit repair, or mortgage-relief offers
Speculative offers	Cryptocurrency, tokens, trading promotions, get-rich-quick schemes, or multi-level marketing
Misleading claims	Deceptive healthcare, insurance, financial, employment, housing, legal, tax, immigration, or government-benefit claims
Unsafe content	Malware, harmful attachments, hidden destinations, or deceptive redirects
Invalid contact data	Purchased, rented, scraped, harvested, recycled, aged, or non-consented lists
Mismatched traffic	Messages that do not match the configured source, sender, consent, campaign, or examples
Control evasion	Attempts to bypass registration, opt-out, suppression, billing, security, or review controls

Restricted use cases

Do not send the following without explicit Leadping approval and all applicable provider approval:

• alcohol, tobacco, vaping, or other age-restricted promotions; and
• political, charitable, public-health, emergency, or similarly regulated messaging.

Approval is not guaranteed.

Prohibited practices

Do not:

• split prohibited traffic across sources, numbers, brands, or accounts;
• rename or disguise a use case to pass review;
• send content materially different from approved examples;
• continue after a Leadping, carrier, provider, intake, or compliance issue;
• upload contacts that did not opt in to the specific outreach; or
• ignore STOP, DNC, unsubscribe, suppression, or other no-contact requests.

Leadping may reject leads, disable sources, pause numbers, block messages, or require additional review.

Review a proposed use case

Before launch, compare the entire workflow—not only the message text—against this page:

• business and sender identity;
• source and audience;
• offer and product;
• opt-in disclosure and TrustedForm certificate;
• message content and links; and
• recipient preferences and suppression status.

If the classification remains unclear, do not send traffic until Leadping has reviewed it.

Acceptable Use Policy

Read the complete platform rules.

Compliance workflow

Review source, consent, sender, content, and preference controls.