Forbidden Categories
| Category | Example Content | Compliance Notes |
|---|---|---|
| High‑Risk Financial Services | • Payday/short‑term high‑interest loans • New loan solicitations • Student‑loan offers • Cryptocurrency or day‑trading promos | “Third‑party” loans (originated by someone other than the loan servicer) are always prohibited. First‑party, non‑promotional alerts may be allowed. Crypto/stock businesses are limited to 2FA or purely transactional notices. |
| Third‑Party Lead Generation & Affiliate Marketing | • Buying, selling, or sharing consumer data • Affiliate lending/marketing networks • Political campaigns using voter lists | Consent must come directly from each end‑user; any indirect list or data‑broker traffic is disallowed. |
| Debt Collection, Consolidation, or Credit Repair | • Third‑party debt collection • Debt consolidation or reduction schemes • Credit repair services | First‑party billing reminders (hospital → its own patient) are acceptable. All third‑party collections or credit‑fix offers are forbidden. |
| “Get Rich Quick” Schemes | • Work‑from‑home for huge pay • High‑yield risk investments • Pyramid/Multi‑level marketing pitches • Mystery‑shopping scams | Any offer promising minimal effort for outsized or guaranteed gains is prohibited due to high complaint rates. |
| Illegal Substances / Articles | • Cannabis, CBD, Kratom • Drug paraphernalia • Vape/E‑cigs • Fireworks sales | Prohibited regardless of state or provincial legality and even for 2FA. No SMS/MMS traffic is permitted for these entities. |
| Prescription Drugs | • Marketing or fulfillment of prescription‑only medication | Any offer for drugs that are not over‑the‑counter in the US/Canada is forbidden, even if sent by a licensed professional. |
| Gambling | • Casino apps, online betting • Sweepstakes, 50/50 raffles • Sports‑picks services | Gambling content is prohibited on Toll‑Free, Short Code, and Long Code. Bingo is allowed only on approved Short Codes or local/community programs. |
| SHAFT & Electronic Smoking Devices | • Sex: adult services, explicit content • Hate: hateful or extremist content • Alcohol promotions • Firearms sales • Tobacco/Vape offers | Alcohol promos require robust age‑gating (US only). Firearms, vape/E‑cigs are never allowed on any U.S. or CA route. Canada blocks all age‑gated content except pocket knives, lighters, and non‑alcoholic beverages without special exemption. |
Additional Restrictions
- Public URL shorteners (bit.ly, tinyurl, etc.) are filtered. Use a unique, branded domain for shortened links.
- Any traffic violating leadping’s Acceptable Use Policy, CTIA Messaging Principles, or federal/state law remains prohibited—even if not listed here.
Illustrative Examples of Disallowed Messages
Below are fictional SMS snippets that are not allowed because they fall into the categories above.| Forbidden Category | Sample Disallowed SMS Message |
|---|---|
| High‑Risk Financial Services | ”Need cash now? Get a payday advance up to $1,500 today! Apply at quickcash‑now.example — approval in minutes. Reply YES for details.” |
| Third‑Party Lead Generation | ”We found 5 auto‑loan offers for you! Reply DEAL to connect with multiple lenders and slash your monthly payment.” |
| Debt Collection / Credit Repair | ”Bad credit? DebtReliefCo can cut what you owe by 60%. Reply HELP to start your consolidation.” |
| “Get Rich Quick” Schemes | ”Earn $5,000 per week from home—no experience needed! Text JOB to join our money‑making system.” |
| Illegal Substances / Articles | ”🔥 Premium THC vapes shipped discreetly. Order now at cannabuzz.example — limited stock!” |
| Prescription Drugs | ”Save 90% on Viagra—no prescription required. Click rx‑deals.example for fast shipping.” |
| Gambling | ”Bet on tonight’s game and get a 100% deposit bonus! Reply PLAY to start winning.” |
| SHAFT – Sex | ”Single and lonely? Hot dates are waiting. Text LOVE to connect now!” |
| SHAFT – Alcohol (age‑gated) | “2‑for‑1 shots tonight at The Tavern 🍻 Show this text for your deal.” |
| SHAFT – Firearms | ”New AR‑15 rifles in stock. Reply BUY for pricing and pickup info.” |
| SHAFT – Tobacco/Vape | ”Switch to vape today! 25% off starter kits at VapeHub.example.” |
Need clarification? Reach out to support@leadping.ai and our compliance team will help you navigate carrier rules.