Forbidden Message Categories

Message categories that are prohibited on Leadping because carriers block them or treat them as high-risk traffic.

Some content cannot be sent through Leadping, even when a business has consent from the recipient. U.S. and Canadian carriers categorically block or restrict certain types of SMS and MMS traffic because they create high complaint, fraud, regulatory, or consumer harm risk.

Leadping enforces these restrictions to protect customer accounts, number reputation, and overall deliverability.

What this page covers

This page explains content categories that are not allowed on Leadping messaging routes. It does not replace the broader requirements for consent, opt-out handling, message identification, quiet hours, or legal review.

If your use case is close to one of these categories, contact [e-mail] before sending traffic.

Prohibited categories

Category	Examples	Notes
High-risk financial services	Payday loans, short-term high-interest loans, new loan solicitations, student loan offers, cryptocurrency promotions, day-trading promotions	Third-party loan offers are prohibited. First-party transactional account notices may be allowed in limited cases. Crypto and stock-related businesses are generally limited to authentication or transactional notices.
Third-party lead generation and affiliate marketing	Bought lead lists, shared consumer data, affiliate lending networks, political campaigns using voter lists	Consent must come directly from the consumer for the specific sender and use case. Indirect list traffic is not allowed.
Debt collection, consolidation, or credit repair	Third-party collections, debt reduction offers, credit repair services	First-party billing reminders may be allowed. Third-party collection and credit repair offers are prohibited.
Get-rich-quick schemes	Work-from-home offers promising large income, guaranteed investment returns, pyramid or multi-level marketing pitches, mystery shopping scams	Offers promising unusually high returns with little effort are blocked because they create high complaint and fraud risk.
Illegal substances or articles	Cannabis, CBD, kratom, drug paraphernalia, vape products, e-cigarettes, fireworks	These are prohibited regardless of state or provincial legality.
Prescription drugs	Marketing or fulfillment of prescription-only medication	Prescription drug offers are prohibited, even when sent by a licensed professional.
Gambling	Casino apps, online betting, sports picks, sweepstakes, raffles	Gambling content is prohibited on toll-free, short-code, and long-code routes except for narrow carrier-approved programs.
SHAFT content	Sexually explicit content, hate or extremist content, alcohol promotions, firearms sales, tobacco or vape offers	SHAFT categories are heavily restricted. Firearms and vape traffic are not allowed on U.S. or Canadian routes. Alcohol promotions require strict age gating where allowed.

Link and domain restrictions

Public URL shorteners are commonly filtered by carriers. Do not use services such as bit.ly, tinyurl, or similar shared short-link domains.

Use a branded domain that clearly belongs to your business. This improves recipient trust and helps carriers evaluate the sender more accurately.

Examples of disallowed messages

These examples are fictional, but they show the types of content that should not be submitted through Leadping.

Category	Disallowed example
High-risk financial services	”Need cash now? Get a payday advance up to $1,500 today. Approval in minutes.”
Third-party lead generation	”We found five auto-loan offers for you. Reply DEAL to connect with multiple lenders.”
Debt collection or credit repair	”Bad credit? We can cut what you owe by 60%. Reply HELP to start your consolidation.”
Get-rich-quick schemes	”Earn $5,000 per week from home with no experience. Text JOB to join.”
Illegal substances	”Premium THC vapes shipped discreetly. Order today.”
Prescription drugs	”Save on prescription medication with no prescription required.”
Gambling	”Bet on tonight’s game and get a deposit bonus. Reply PLAY.”
SHAFT content	”New firearms in stock. Reply BUY for pricing.”

Why Leadping is strict about this

One prohibited campaign can damage sender reputation, trigger carrier fines, and affect delivery for future compliant traffic. Leadping applies these restrictions so legitimate outreach can keep moving reliably.

For the full operating context, also review the Compliance Overview, Requiring TrustedForm, and your agreement with Leadping.